Emily Manchester

Emily Manchester, Editorial & Strategy Director of The Spruce

Emily Manchester has been with People Inc. since 2016. She is currently the Vice President and Associate Group General Manager of Home & Pets. Previously, she served as the General Manager of Better Homes and Gardens. Prior to becoming General Manager of BHG, she led all editorial and strategy decisions for The Spruce, The Spruce Pets, The Spruce Crafts, and MyDomaine as Editorial & Strategy Director.

Highlights

  • Serves as Vice President & Associate Group General Manager for Home & Pets
  • Previous General Manager of Better Homes & Gardens
  • Previous Editorial and Strategy Director for The Spruce Pets, The Spruce, The Spruce Crafts, and MyDomaine
  • Previous Editor at The Spruce for 2+ years
  • Previous member of Growth & Strategy team as SEO Analyst, Senior SEO Analyst, and SEO Manager for 2+ years
  • Contributed 25+ articles to The Spruce, TripSavvy, and LiveAbout

Experience

Emily has worked at People Inc. since 2016 and is currently the Vice President & Associate Group General Manager of Home & Pets. In this role, she oversees growth and content strategy for Better Homes & Gardens, Martha Stewart, and Pets (Daily Paws and The Spruce Pets).

Prior to being named VP & Associate Group General Manager of Home & Pets in March 2024, Emily served in several roles at People Inc., including General Manager of Better Homes & Gardens, Editorial and Strategy Director of the Home group, and several search engine optimization (SEO) roles on the company's Growth and Strategy team.

Emily began her career as a Fashion Editor and Project Coordinator at Everywear, a style service startup helmed by Brandon Holley, previously the editor-in-chief of Lucky Magazine. It was here that Emily honed in on her editorial skills as well as developed a knack for product, becoming a partial contributor to the product team.

While working for Everywear, she also began to consistently contribute content to LiveAbout, another legacy People Inc. site. She eventually accepted a full-time position with the team that launched the original Spruce site in February 2017.

Read more about The Spruce Pet's Editorial Policies and Standards.

Education

Emily participated in a 3+1 program, graduating summa cum laude from SUNY Oneonta and The Fashion Institute of Technology with a Bachelor's in Fashion Merchandising and an Associate's in Advertising and Marketing Communications. Throughout college, Emily's aspirations to become a fashion magazine journalist led her to take courses that actually began to steer her toward digital content. Her senior year at FIT, she held two simultaneous editorial internships: one for Surface Magazine and Watch Journal, and another for Everywear.

Title: VP & Associate Group General Manager
Education: The Fashion Institute of Technology, SUNY Oneonta
Location: New York, New York
Expertise: Home, Pets

About The Spruce Pets

The Spruce Pets, a People Inc. brand, is a new kind of pets website offering practical, real-life tips and training advice to help you care for your pet. The Spruce Pets reaches 10 million people each month. Learn more about us, our editorial process, and our commitment to ensuring we are providing you with the most trustworthy veterinarian advice.